ABOUT THE MISSION
Drive at least 100 miles across the route taken in Jack Kerouac’s “On the Road”. Listen to the book on tape en route, and then tell your own on the road story.
The Ford Fiesta has come to play on the American roads. In the ultimate foreign exchange program, our 100 agents will spend 6 months behind the wheel of their own Fiesta, lifestreaming their experiences, and completing monthly missions to show you what the Fiesta is all about.
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Drive at least 100 miles across the route taken in Jack Kerouac’s “On the Road”. Listen to the book on tape en route, and then tell your own on the road story.